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Matsushita Electric is promoting a new Japanese PC targeted
at the Internet. Panasonic has developed a complete Japanese
Web browser, and to make the system "user-friendly", licensed
the cartoon character "Woody Woodpecker" as the "Internet
guide." Panasonic eventually planned on a world version of the
product. 

A huge marketing campaign was to have introduced the product in
Japan last week. The day before the ads were to be released,
Panasonic suddenly pulled back and delayed the product launch
indefinitely. 

The reason: the ads featured the slogan "Touch Woody - The Internet
Pecker." An American staff member at the internal product launch
explained to the stunned and embarrassed Japanese what "touch woody"
and "pecker" meant in American slang. 

     -From EE Times, October 8, 1996 




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